Monthly Archives: September 2012

“Rodney” & EE – IPhone 5 and the UK’s fastest mobile network

Friday was busier than even apple expected, the launch of the iPhone 5 has brought 5 million buyers to apple’s door already. A number of our customers wanted to be one of the first to get their hands on “Rodney” (our nickname for the 5 as it looks like the Only Fool’s character when sat next to it’s older brother “Del” or the 4S) and quite a few wanted to know about EE (Everything Everywhere) and the new 4G network.

Here are the bits we know.

1) EE’s 4G network will be launched in four UK cities, London, Bristol, Birmingham & Cardiff to begin with.

2) By Christmas it is planned to be in a further 12 UK cities.

3) It will run independently of the current Orange & T-Mobile networks.

4) There are no confirmed tariffs yet for the new network.

So what does this all mean?

Well, it means that EE will have the fastest mobile data network available in the UK ahead of all its competitors, but it may not be rolled out to where you live until much later. If you are a T-Mobile or Orange customer you will have to migrate over just like a Vodafone or O2 customer but it should be much easier and I would hope they won’t charge any exit penalties to do so. But I don’t know how much your EE tariff will cost you, or when you can do it.

So in summary, my advice is to sit tight, buy the handset SIM free if you need to be one of the first (not including the 5 million who already have one) and wait and see if 4G will be in a town near you and therefore if it is worth moving from your current network provider.

Hard reset and manual roam is the mobile equivalent of rebooting your PC

About 3 days before the launch of the iPhone 4S the BlackBerry makers, Research In Motion, experienced a considerable issue with their servers that left many users without email access for up to 3 days.

So this morning when the calls started to trickle through from customers regarding issues they were having with their BlackBerry devices I did think for a couple of seconds that somehow apple had done it again, this time to coincide with the launch of the iPhone 5.

Now obviously apple had nothing to do with RIM’s server issues.

my mind quickly moved back to business and by 12 I realised that the number of calls to our office from customers was far less than the number of local business people on social media platforms like Twitter, calling out for news, knowledge and help with their BlackBerry’s.

Most of customers know about the power of the “hard reset and manual roam” it is easy to complete on a BlackBerry because you can actually remove the battery (unlike many other smartphones) and the process to ask the handset to actually search for a mobile network is straightforward (both plus points for BB as a business tool) and it saves them time because it acts like the first line of IT support they many joke about, the ” have you tried shutting it down and rebooting it yet” method.

Most handsets have a way of doing this as well, if you need to know how to do it on your device then drop a comment at the bottom with your handset type and we can send you the details.

Building with B:Web

Many months ago, someone, I can’t remember who, retweeted something from a chap called Jeremy Paul Baumgartner, it led me to his website, where the first line was, and still is, “The secret to creative thinking is to start with good problems”.

I was at that time embarking on a new journey as a director of Callmaster Mobile and I knew there were many things we did well as a business because we had solutions to customer problems, however we also had things that troubled us and distracted us from our plans to grow our company.

Jeremy’s words made me determined to turn one of our problems into a productive idea, I had no idea it would lead to the launch of a whole new business.

One problem came from wanting to do the best and that was that our account manager’s we’re committed to providing the best advice to their customers, when this meant recommending a handset there were hundreds to choose from but good questioning could help reduce the list of potential choices making it easier for the customer to pick.

When it came to accessories and ancillary products there are tens of thousands, we had guys spending hours trawling through supplier lists and websites looking for the right products, once the customer had decided they could process the sale and the £1 profit would ring through the till for their hours work. Unfortunately bad business.

As a team of directors we knew this had to change, so we decided we could review all the recommendations we had made to customers, get a list of those products from the suppliers and list them on our Callmaster Mobile website as a reference point for future requests.

It snowballed from there really, firstly we thought why not have an enquiry box so if other customers saw it on the internet and wanted to also buy one we could get in touch. That moved to seeing if they could just buy through the Callmaster Mobile website, to then having a separate website for chargers, headphones, car kits and cases. The story behind the name More Than Just Mobiles will be saved for another day.

A few discreet conversations with people we knew in the mobile industry quickly highlighted that there was a lot more to the accessories business that just cases and chargers and that there was a clear business benefit to get involved.

What was clear though was that we needed someone, who knew about eCommerce, to not only build us our website but to educate us about the online sales world. This is where the power of Twitter kicked in, I had followed Zoe from B:Web because she was something of a local celebrity having been in an article in the Daily Mail and then on This Morning in a short space of time 🙂 Reading her tweets it became apparent she knew her stuff about websites and eCommerce, hell, she even ran sellout conferences about it, at the very least I was going to ask her for some advice.

Now, 6 months later, is being built and we hope to bring you a unique insight from both the designer and the customer viewpoint during the process, across this blog and also on

Please do let us know what you think, and do what social media is designed for you to do, interact with us.