Tag Archives: 4G

Understanding 4G

What is 4G

Developments in technology seem to occur everyday, this can make it really difficult for those outside the techie world to keep up. And creates a big problem; How can you know what’s best for you if you’re un-aware of your options? Luckily, that’s where we come in. We are going to talk you through 4G, one step at a time.

First off, what was 3G?

We’ve all heard of ‘3G’ but do we truly understand its meaning? Well, here’s a little geek note for you: 3G is the term commonly used in telephone technology in reference to third-generation. A device with 3G communications technology means it’s more advanced than the earlier 1G and 2G. The 3G technology uses high-speed broadband to sustain your internet access and multimedia applications. Sounds simple enough, right? 

Introducing 3G’s Older Brother – 4G

4G is therefore the fourth-generation and 3G’s successor – offering mobile ultra-broadband. 4G enables devices such as smartphones, tablets, and computers to access the internet through a card that is already connected to the device. This is beneficial because there is no longer a need for a computer modem and your connection is even better than before.

Finally, is it worth purchasing a 4G enabled phone?

Yes. The 4G journey has begun and UK-wide 4G coverage may be a lot closer than we think. Although Ofcom’s target is 98% coverage by the end of 2017, big networks such as O2 and Vodafone, are aiming to cover 98% of the UK by the end of 2015. We are not advising you throw out your 3G phone in a hurry, but when it’s time to upgrade or replace your existing model, why not get on board the 4G train and give yourself the benefit of a better connection. The latest 4G ready models include the Apple iPhone 6, Samsung Galaxy S5, LG G3, Motorola Moto G, Nokia Lumia 930 and the HTC One M8.

Nokia Lumia 920 exclusive to the EE family

I wasn’t totally surprised but I was saddened to see the news that Nokia’s flagship Windows 8 device is going to be exclusive to the EE family of EE for 4G users and Orange and T-Mobile for 3G users for an intial period.

I have been using a Lumia 800 since they launched earlier this year and I am a big fan of the Windows operating platform so I was looking forward to the next generation device and platform, sadly it is not to be as my contract is with Vodafone.

We hear in the news on a regular basis that Nokia are struggling with their handset shipment numbers and that Q3 sales showed a loss of $754 million alongside a decrease in Lumia shipments of 1.1 million compared to Q2. However, there are mitigating circumstances with these shipment figures as we learnt in Q2 that the current Lumia range running Windows 7.5 would not be able to ugrade to Windows 8 when available, (there will be a 7.8 instead) so maybe Nokia buyers were just holding out for the new devices.

But in the UK market, the network share is fairly even with Vodafone, O2 and the EE Family accounting for approximately a third each, so why limit your flagship model, the one that is needed to “save you” (according to some analysts), to just one part of the market.

The marketing power and ££’s behind the 4G network on EE is driving consumers to EE’s door but it is evident that national coverage to the standard the networks always quote of “98%” is unlikely until 2014, are enough people going to be moving away from Vodafone & O2 in that time frame just to get these handsets?

For Nokia, I fear not, and even if they do, Nokia need to then win the hearts and minds battle against two very strong competitors in the apple iPhone 5 and the Samsung Galaxy S3 LTE.

If it was your business, would you have made the same or a similar decision? I would be interested to hear if so and why.

So I will have to sit and wait for it to become available SIM free, but in this market with new handsets out all the time, my head may get turned by a rival.