I woke this morning to the news of Everything Everywhere owned T-Mobile announcing the launch of their “Full Monty” tariffs which give customers unlimited calls, text and data from £41 per month.
This is an excellent offer for the right customer, but I don’t believe it will be right for everyone and I fear that it will drive some businesses to make “consumer” style buying decisions around inclusive tariffs and handset choice rather than value decisions based on service and delivery. If mobile telecommunications offers more than just an ability to make calls, send texts and check the odd email then I do urge caution before discarding your current network of choice for a one size fits all solution. What more is there? The answer is plenty, talk to us if you would like to find out more.
Consider whether you need the handset being offered as you ARE paying for it over the course of the contract, is the signal strength and data connectivity strong in your main work areas and those of the regular customers and business partners you visit, and is this the best solution to make you more productive and help your business grow because this is what your telecommunications strategy should be doing for you in the short, medium and long term.
Undoubtably for some of my customers this is going to be a really good offering and I will be endorsing it to them, but like anything, it won’t suit everyone.
Talk to us to find out if it suits you.