Category Archives: EE

EE immersive customer experience in London and Nottingham

EE immersive customer experience in London and Nottingham

EE has unveiled an innovative new store in London’s Tottenham Court Road. The new ‘showcase’ store is one of four, which according to EE, is designed to offer you the most personal and immersive experience on the high street.

The showcase stores include dedicated customer help hubs and ‘experiential zones’. In these zones, you’ll be able to get your hands on the latest tech including Google Home, the Apple Watch and Samsung’s VR headsets at new connected booths.

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 “Our new Showcase stores are about creating a destination where customers can speak to a real expert face-to-face to solve any problems, charge their device, or just have some fun while immersing themselves in the latest gadgets. There’s no substitute for getting help from an expert in person and we’re mixing technology with the personal touch to make customers feel as supported as possible.” – Ettienne Brandt, EE’s Managing Director of Channels and Trading.


You’ll also be able to check 4GEE coverage where you live or work using the EETV and use the in-store video calling service to speak to specialist customer experts on-the-spot if you have any questions.

As well as Tottenham Court road, EE has opened stores in Westfield London and Westfield Stratford stores. And the network giant has no plans to stop there. EE’s goal is to ensure that 95% of the population has access to an EE store within a 20 minutes’ drive of their home so you can expect to see more showcase stores, pop-up shops and mobile vans in the near future.

EE TV now features Amazon’s Alexa

EE TV now features Amazon’s Alexa

Not only was EE the first TV platform in the UK to partner up with social giant Twitter, bringing you ‘Watch with Twitter’,  but is also now the first UK TV top box to offer Amazon Alexa integration.

 “We’re continually looking for ways to further enhance the accessibility and usability of EE TV – so we’re pleased to work with Amazon to launch the first Alexa skill on a set top box in the UK.” – Max Taylor, EE Managing Director of Marketing.

EE TV now features Amazon's Alexa

Through Amazon Echo or Echo Dot, you can now request information about what’s on, or record your favourite programmes. For example, ask “Alexa, ask EE TV what’s on tonight?” and Alexa will respond with three recommendations provided from the same source that supplies Freeview Picks. You can also ask about shows on any Freeview channels either now or the following day. You’ll then have the option to record any or all of the recommended shows using just your voice. Better yet, this works whether EE TV is on or in standby mode, great for when you’ve lost the remote or are heading out the door in a hurry.

How to link EE TV to Alexa

Firstly, you’ll need the EE TV box and a compatible Alexa device, such as the Echo or Echo Dot. To enable the Alexa control on your EE TV, simply set the device up using the Alexa app on your phone or tablet. On the app, enable the ‘EE TV’ skill.

Great news! EE Apple Music promotion extended to all customers

Great news! EE Apple Music promotion extended to all customers

In September 2016, EE was the first UK operator to offer an exclusive six-month Apple music trial to new and upgrading customers taking out a pay-monthly or SIM-only plan. This offer is now available to all existing mobile customers with a pay monthly contract from the 19th of July 2017. Better yet the six months of free streaming will not count towards your monthly data allowance.

How to take advantage

To get your hands on 6 months of free Apple Music, simply text MUSIC to 150 from the launch date or sign up for it via your MyEE account. You’ll then need to download the Apple Music app on Android or iOS.

“Whether it’s the soundtrack to a Sunday morning run or the daily commute to work, EE customers can now access and stream millions of songs, playlists and shows – our treat.” – EE CEO Marc Allera.

After the trial, you will have the option to pay £9.99 per month for an individual membership, £14.99 per month for a family up to 6 people or £4.99 for a student membership.

Am I eligible for six months’ free Apple Music?

The offer is available to the following EE mobile customers:

  • Sim-only – those on a 30-day rolling contract or 12-month contract that includes a data allowance.
  • Pay monthly – those with a handset contract that includes a data allowance.

You CAN get the deal if you’ve already had a free Apple Music trial, as long as it wasn’t via EE. If you’re already paying for Apple Music you can sign up for this and EE will pay your monthly payments for six months.

You won’t be eligible for this deal if:

  • As above, you’ve already had six months’ free Apple Music via EE (though if you already have Apple Music you CAN still use the service for six months without using your allowance, if you text STREAM to 150).
  • You’re a pay-as-you-go customer.
  • You have an EE contract for a tablet rather than a mobile.

How does the free data work?

If you sign up to this offer you’ll be able to stream or download from Apple Music anywhere in the UK without using any of your data allowance for the first six months.

You will, however, need some of your data left to be able to access the free data for Apple Music – if you’ve completely used up your month’s allowance, you won’t be able to use it.

The free data offer only works within the UK, so it won’t work when you’re roaming. If you’re going abroad, you’ll be able to use your Apple Music subscription but any data will come out of your monthly allowance.

Please note

This is an auto-renew offer and if you do not wish to continue using Apple Music after your free trial ends you will need to manually cancel the subscription. You can do so at any time without notice and will receive a reminder 30 days before the end of the offer and another two days before the end.

EE gives free extra data to University students

EE gives free extra data to University students

EE is currently offering 500MB of extra data every single month for new, upgrading and existing pay monthly customers that are UK university students. To qualify, students have to be on a 24 month pay monthly contract or a SIM-only contract for 12 months. Eligible students can then register with the student affinity network UNiDAYS which provides discounts for students on shopping, train tickets and restaurants.

EE Student

The additional 500MB activates once a student uses up all their inclusive allowance as EE’s way of providing a ‘data safety net’ for students. Students can also combine the offer with EE’s existing student discount, allowing customers who join or upgrade via to receive 20% off pay monthly handset or 12-month SIM only mobile plans.

To apply for the 500MB boost students have to carry out the following steps:

  • Register with UNiDAYS & receive the relevant code
  • Texting ‘STUDENT’ to 150 and enter the unique UNiDAYS code when prompted and follow the sign-up instructions
  • Customers will receive a confirmation when the 500MB data safety net has been activated

EE pitches World’s first 4G Smart Tent

EE pitches World’s first 4G Smart Tent

This year Glastonbury festival is hosting the World’s first 4G Smart tent, courtesy of it’s official partner for the 18th year running, EE. The 4GEE Smart Tent has been designed to improve camper’s overall experience.

Inspired by smart home technology and suggestions from regular festival goers, the tent features a mini fridge that tweets when stocks are running low, an entertainment centre showing live streams from all six stages, exclusive virtual reality content alongside a 4G hotspot for guests. The hotspot will be operational from 10:00am and 10:00pm throughout the festival.

“While camping is a massive part of any music festival, it’s not always the most comfortable experience, so we wanted to create a 4GEE Smart Tent that tested the latest tech-inspired comforts. The on-site 4G network we’re providing to Glastonbury revellers this year is the most powerful we’ve ever put in, and will help create the ultimate connected camping experience.” – Matt Sears, EE Director of Communications and Sponsorship.

EE Smart TentOne lucky winner and their friend will be staying in the EE smart tent this evening after EE held a competition on Twitter yesterday in which those interested had to hashtag #4GEESmartTent. They will also receive a brand new Google Pixel smartphone, be escorted to the Pyramid Stage to watch one of the performances from the side of the stage and enjoy breakfast in bed.

Sunset at Glastonbury

Juice Tube Power Banks are also available to buy and EE is allowing camper’s to ‘swap and go’ at the festival. When the power bank is out of charge, they’ll be able to return it to the Recharge Tent or the Exchange Cabin and EE will swap it with a fully charged one, once a day, completely free!

EE Air Masts to cover 4G ‘black spots’

EE Air Masts to cover 4G ‘black spots’

EE has unveiled it’s new airborne technology – Air Masts also formally known as ‘Helikites’. Each balloon is powered by helium and can accommodate mini masts used to provide mobile coverage to areas with little or no 4G reception.

Air Mast

“When we look at our network, rural areas are where most of the work and focus is now needed. But it’s also where it’s the hardest. Connecting rural Britain is one of the hardest things we have to do,”
– EE CEO Marc Allera.

The new tech is made up of 3 pieces:

  • The heli-kite hovers up to 300 feet in the air and can provide 4G coverage over a 4km circumference. It can be deployed in around an hour, and is tethered to the ground from a solid base.

  • The tether also provides power to the balloon, and interestingly this is delivered as digital power in the form of packets, lessening the danger if the tether should be cut while in use.

  • The drone is the fastest deployment option, at 15 minutes, although has a smaller range at 1km. EE said this would be ideal for short-term coverage, ideally for emergency services teams working in a remote area.

There’s still a while to go with patents and further testing that should begin later this year. However wider deployment of the Air Mast balloons may not happen until 2018 or 2019.