Monthly Archives: August 2012

Executives Club lands at Aldershot Town Football Club – Come and watch a game with us

Many changes have taken place around the club during the close season and one of these is adding real value to the local business community. Following a refit of part of the South Stand a new Executives Club has opened to provide a working and social environment for some of the area’s leading businesses.

Offering an exclusive view of the game from a private box for up to 24 people, a private bar stocked with premium beer and quality wines, a large screen TV and the perfect relaxed environment to network whilst cheering on The Shots, the club is already building up a waiting list of local companies wanting to get involved.

“Aldershot Town Football Club is proud of the relationships we build with local business and we wanted to offer something a little different to our Patrons & EBB Lounges” said Nicky Banger, Commercial Manager for ATFC, he continued, “We hope that our Executives Club members will not only enjoy themselves on a match day in the Executives Club, but that they will come and use our top class facilities during the week to hold their business meetings.”

One of the founder members, Debbie Field of Field Training Services added, “The members of The Executives Club are committed to introducing new companies to the football club, providing further opportunities for sponsorship and advertising to make us more competitive on and off the pitch, and we are delighted that we have a stunning new environment to do this in.”

If you think your business could add value to The Executives Club then do get in contact with one of the members.

The Executive Club are currently; Barons BMW & Mini, The Best Of Aldershot, Callmaster Mobile, Field Training Services, New Life Lettings, Oasis Gardens & Whelan Pest Control.

Keep talking #GetTheHeraldDigital

“For millions of years mankind lived just like the animals
Then something happened which unleashed the power of our imagination
We learned to talk”

Pink Floyd, 1994

Now this isn’t an advert for you all to use your mobile phones more, they are probably glued to your ear or your fingertips most of the time already so relax.

It is more of a request to businesses on Twitter to interact and talk to people rather than just broadcast your latest sales message.

A number of months ago I noticed the twitter account for our local newspaper “The Farnham Herald” (@farnhamherald) simply broadcast messages relating to the stories it was running in the next print edition. I mentioned it to them on Twitter but they didn’t acknowledge or reply. It doesn’t follow anyone, it doesn’t interact or enquire and to me it doesn’t consider local people and businesses an important resource for interesting articles. The cynic says they just want money to advertise when we don’t have anything to advertise but a good story to tell.

Since the explosion of social media, newspapers and other media outlets have found it incredibly different to break the news, Twitter has stories (and a whole lot of unsubstantiated rumours) well before the newspapers can print or the TV stations report, even with 24 hour news channels. It takes seconds to Tweet and at least minutes to set up a live video feed or hours to send a story to print.

There is a solution, I don’t have the necessary skills to make it happen but Farnham is full of awesome, digital experts who can help with these things. It may require a budget and that takes planning so in the meantime, keep talking, humans like to interact, it is what makes us special.

A few mentions of @farnhamherald and #GetTheHeraldDigital may be enough to get them thinking. And don’t forget to support your local paper by buying it on Thursday :)